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Description
Bastody serves as a platform for ad testing, enabling market research firms and brands to assess their advertisements in authentic, contextual settings prior to their release. Users have the ability to generate either pre-made or customized mockups that span various formats such as social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is provided as a shareable link and works seamlessly with existing survey tools, allowing research teams to maintain their established methodologies and workflows. Bastody also gathers behavioral metrics at the respondent level, including attention and engagement rates, in addition to the survey feedback received. The platform offers both managed and self-service options, along with reusable templates and personalized environments, and includes optional features for eye tracking and facial expression analysis. By enabling teams to compare different creative approaches, formats, and placement strategies, Bastody empowers them to pinpoint the most effective concepts and make data-driven decisions prior to allocating budget for their campaigns. Ultimately, this leads to smarter advertising strategies and improved return on investment for marketing efforts.
Description
We harness the potential of location-based insights, innovative creativity, and intelligent audience data to forge meaningful connections between brands and their target audiences through out-of-home advertising. Welcome to the most dynamic and prominent OOH media network in America. Connect with audiences in their everyday environments, whether they are living, loving, working, or enjoying leisure activities. Digital out-of-home (DOOH) offers brands the unique capability to create contextual relevance through dynamic content that can be triggered by various factors such as time of day, geographic location, traffic conditions, weather changes, or even live sports scores. Additionally, DOOH enables marketers to launch campaigns with increased speed compared to traditional billboard advertising, utilizing both direct and programmatic purchasing methods. The appeal of DOOH is further enhanced by its comprehensive measurement and attribution tools, which empower advertisers to evaluate a range of metrics from brand awareness to customer foot traffic, ensuring a more effective advertising strategy overall. By integrating these advanced features, brands can significantly enhance their outreach and engagement in a competitive marketplace.
API Access
Has API
API Access
Has API
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Integrations
No details available.
Integrations
No details available.
Pricing Details
Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Bastody
Founded
2022
Country
Poland
Website
www.bastody.com
Vendor Details
Company Name
OUTFRONT
Country
United States
Website
www.outfront.com
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management