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Description
It stands out as the singular DSP that integrates search, social media, and direct site interactions through a unified interface. Basis DSP opens the door to a comprehensive programmatic realm filled with diverse inventory, targeted audiences, and extensive data sets, enabling users to efficiently plan, purchase, and oversee their campaigns. The seamless interoperability with various platforms for search, social media, and ad servers allows media professionals to devise and implement effective digital media strategies more easily. The billing automation feature within Basis DSP streamlines the reconciliation of delivery metrics and simplifies the creation and payment of invoices. Users can effortlessly plan, negotiate, and monitor bespoke PMP offerings among a multitude of esteemed publishers—all within the Basis environment. Additionally, the powerful artificial intelligence engine in Basis helps enhance campaign results by allowing users to select from either algorithmic or machine learning optimizations for automatic data analysis. With access to the industry's top exchanges and over 25,000 audience segments from more than 30 data providers, as well as versatile inventory and targeting options, Basis DSP empowers advertisers to make informed decisions and improve their digital marketing efforts. This holistic approach ensures that clients can maximize their advertising potential while navigating a complex landscape with ease.
Description
Gain immediate access to enhanced data insights, greater advertising efficiency, and a simplified approach to diversifying your ad expenditure for the best possible outcomes. In order to develop tailored growth strategies and implementation, it is essential to ensure that your Demand-Side Platform (DSP) is functioning in your favor. Our specialists employ precise targeting methods and well-defined high-intent audience profiles to optimize the effectiveness of your campaigns. You will benefit from a comprehensive dashboard that displays vital performance metrics for your campaigns. This platform has been designed by industry professionals utilizing the most comprehensive first-party customer data available, all while offering the most competitive pricing in the market. Leverage in-depth consumer insights to create personalized marketing initiatives across various platforms, including websites, apps, and television. Clients receive their own access to monitor campaign performance, which updates every 15 minutes for real-time insights. Additionally, implement tailored media purchasing strategies to enhance brand visibility, re-engage previous customers, and gain an edge over your competitors. You also have the option to let AI generate unique creative assets and headlines that align perfectly with your content strategy, ensuring a cohesive message. This innovative approach can significantly enhance your advertising effectiveness and overall marketing success.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Basis Technologies
Country
United States
Website
basis.net/technology/dsp
Vendor Details
Company Name
Carbon6
Country
Canada
Website
www.carbon6.io/dsp-prime