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features
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support

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Description

BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements. Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey. BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.

Description

Monitoring clicks and attributing conversions can often be the most complex and monotonous aspect of managing an online business, yet it’s essential to execute it correctly. Relying solely on the statistics from your advertising networks, affiliate programs, email responders, shopping carts, customer relationship management systems, or other marketing tools is not sufficient, as each tends to lack the comprehensive data required to derive precise and effective marketing insights. Additionally, many of these platforms may exaggerate their contributions to your success. This is where ClickMagick comes in as your reliable “Single Source of Truth,” providing a centralized platform where you can view all vital marketing metrics and your genuine outcomes with high accuracy. Beyond merely serving as a "link tracker," ClickMagick enables you to effortlessly monitor and enhance even the most complex sales funnels. For instance, ClickMagick Campaigns represents our advanced tracking solution that employs industry-standard UTMs alongside “first party” cookies to comprehensively follow your entire sales funnel, ensuring you can make informed decisions based on accurate data. This capability empowers businesses to fine-tune their strategies, ultimately driving better performance and increased revenue.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Facebook
Google Analytics
Google Cloud Platform
Instagram
Integrately
Khoros
Khoros Community
LinkedIn
Microsoft 365
Nekton.ai
Nexoya
ObservePoint
Pabbly Connect
Pabbly Subscriptions
SocialBee
Sprinklr
Stackreaction
YouTube
Zapier

Integrations

Adobe Analytics
Facebook
Google Analytics
Google Cloud Platform
Instagram
Integrately
Khoros
Khoros Community
LinkedIn
Microsoft 365
Nekton.ai
Nexoya
ObservePoint
Pabbly Connect
Pabbly Subscriptions
SocialBee
Sprinklr
Stackreaction
YouTube
Zapier

Pricing Details

$99 per month
Free Trial
Free Version

Pricing Details

$37 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BL.INK

Founded

2008

Country

United States

Website

www.bl.ink/

Vendor Details

Company Name

ClickMagick

Founded

2014

Country

United States

Website

www.clickmagick.com

Product Features

Content Analytics

BL.INK offers customized shortened URLs and QR codes that facilitate accurate monitoring of content effectiveness across different platforms and marketing initiatives. These links efficiently capture UTM information, click-through statistics, geographical data, and additional insights. With BL.INK's rules-based routing, A/B testing becomes more efficient, allowing for personalized content delivery based on user-specific factors, such as language choices. Moreover, BL.INK integrates effortlessly with tools like Adobe Analytics, Google Analytics, Khoros, Sprinklr, and numerous social media channels, enhancing the comprehension of content interaction and performance metrics. This integration is essential for comprehensive content evaluation and the optimization of marketing approaches. By simplifying URL management, BL.INK provides essential insights into content success, which is crucial for improving content assessment and strategic planning. Additionally, BL.INK adheres to HIPAA regulations, holds SOC2 Type 2 certification, employs encryption for data both in transit and at rest, and performs continuous security compliance assessments.

Link Management Tools

BL.INK offers a comprehensive suite of Link Management Solutions that allows businesses to generate tailored, branded short URLs and QR codes seamlessly across their global operations. The platform supports an unlimited number of data fields, making it easy to gather information related to marketing campaigns, product details, GS1 specifications, GTINs, and beyond. Perfectly suited for managing GS1 Global Links, GS1 2D barcodes, digital product passports, and product information management (PIM), BL.INK also provides in-depth marketing analytics and cross-channel reporting capabilities. With customizable templates, BL.INK ensures that data remains well-structured through established guidelines and approval processes. The platform integrates smoothly with product packaging workflows and marketing analytics tools like Google Analytics and Adobe Analytics, thanks to its open API. BL.INK features native integrations with Khoros and Sprinklr, with additional integrations planned for the future. Our commitment to security is demonstrated through HIPAA compliance, SOC2 Type 2 accreditation, and the encryption of data both in transit and at rest, alongside regular security compliance evaluations.

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

Marketing Attribution

BL.INK offers a range of branded, shortened URLs and QR codes that provide reliable and organized data for campaigns and assets. This data seamlessly integrates with Adobe Analytics and various other tools, enabling sophisticated marketing attribution and return on investment (ROI) analytics. Our platform is capable of tracking all forms of customer interactions, including offline activities, and offers limitless data fields, administrative features, and approval processes. We ensure that every link generates uniform marketing data for comprehensive reporting across multiple channels, whether utilized in social media, email, in-store displays, television advertisements, content marketing, digital advertising, or other platforms. The data from BL.INK delivers detailed insights into which channels lead to conversions, allowing brands to enhance and optimize their marketing strategies while boosting customer engagement. Additionally, BL.INK complies with HIPAA regulations, holds SOC2 Type 2 accreditation, and ensures data encryption both during transmission and while stored, along with regular security compliance assessments.

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

QR Code Generators

BL.INK provides QR codes that feature shortened URLs, allowing you to gather and analyze an unlimited amount of data associated with each code. These links are flexible and can be altered even after the QR code has been generated; you can change the destination URL, modify or add data fields, and implement rules for routing. The platform supports an extensive range of data fields to capture information related to marketing campaigns, product specifications, GS1 standards, GTINs, user registrations, dosing guidelines, and more. BL.INK is particularly suited for GS1 Global Links, GS1 2D barcodes, digital product passports, product information management (PIM), comprehensive marketing analytics, and cross-channel reporting. With its open API, integration with various technologies is straightforward. Additionally, BL.INK ensures compliance with HIPAA, holds SOC2 Type 2 accreditation, encrypts data both during transmission and storage, and regularly reviews its security compliance. These QR codes are ideal for disseminating patient information, can be printed on packaging or signage, and are suitable for use in television advertisements, allowing you to gather marketing insights from offline initiatives.

URL Shorteners

BL.INK offers branded, concise URLs that enhance user interaction and boost conversion rates by aligning with your established brand identity. The platform simplifies the creation of cohesive, data-rich links throughout your organization, featuring unlimited data fields and customizable controls. Its rules-based routing allows you to tailor content delivery based on factors like language and location. Even after generating a short URL, you have the flexibility to modify your destination link, data parameters, and fields. Additionally, administrators can set permissions, define trusted domains, and establish approval processes. BL.INK seamlessly connects with marketing analytics tools such as Google Analytics and Adobe Analytics through our open API and has native integrations with platforms like Khoros and Sprinklr, with more integrations planned. Our service adheres to HIPAA regulations, is accredited as SOC2 Type 2, encrypts data both during transmission and storage, and routinely undergoes security compliance evaluations.

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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