Average Ratings 1 Rating
Average Ratings 0 Ratings
Description
BDEX Omni IQ uses AI to help you find more customers just like your ideal clients.
The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month.
BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack.
Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.
Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Facebook Ads
Yes
Instagram Ads
Yes
LiveRamp
Yes
Lotame
Yes
Meta Ads
Yes
PubMatic
Yes
SAP Store
Yes
The Trade Desk
Yes
TransUnion TruEmpower
Yes
TrueTargeting
No
Integrations
Facebook Ads
No
Instagram Ads
No
LiveRamp
No
Lotame
No
Meta Ads
No
PubMatic
No
SAP Store
No
The Trade Desk
No
TransUnion TruEmpower
No
TrueTargeting
Yes
Pricing Details
$250 per month
Enterprise pricing starts at $2500 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
BDEX
Founded
2014
Country
United States
Website
www.bdex.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
No
Personalization
Yes
Predictive Modeling
Yes
Data Quality
Address Validation
Yes
Data Deduplication
No
Data Discovery
Yes
Data Profililng
No
Master Data Management
No
Match & Merge
Yes
Metadata Management
No