Compare B2B Salesfuel vs. Identity Matrix

Identify your potential customers by analyzing their origins, interests, and readiness to make a purchase. Monitor active visitors on your website to understand their behavior, including the pages they view and how they arrived, while also creating a comprehensive buying profile that reflects their interests over time. In the B2B landscape, prospects frequently prefer to communicate via phone, so it’s essential to track and document calls from various online and offline channels. Connect these calls to website visits and email interactions for a more complete picture. Salesfuel’s integration with MailChimp allows for the monitoring of all email interactions, ensuring that previous or future web activity and phone communications are correlated to provide crucial insights into sales leads. This tool consolidates historical information into a straightforward chronological timeline, which aids in tracking lead origins, geographical data, page visits, keyword usage, email engagement, call recordings, and more. You can then score, rank, and prioritize your follow-up actions based on each prospect's combined online and offline interactions with your business, thus enhancing your overall sales strategy. Ultimately, a well-structured approach to lead management can significantly boost conversion rates and improve customer relationships.

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.