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Description
Axerto is a specialized Conversion Engine designed specifically for performance marketers and agencies, aimed at reducing Google Ads cost per acquisition (CPA) while enhancing Quality Scores. In contrast to standard page builders, Axerto connects seamlessly with your Google Ads API, enabling the creation of high-converting funnels that leverage your most successful ad assets to achieve an ideal message match.
Key Features:
• Dynamic Text Replacement (DTR): This feature automatically tailors landing page content to align with the user’s specific search phrases and ad intent.
• Zero-GTM Tracking: It allows for immediate implementation of server-side conversion tracking, Enhanced Conversions, and precise iOS attribution without any involvement with Google Tag Manager.
• Native Lead Routing: You can either capture leads within a built-in CRM or quickly route them using native Webhooks and Zapier integrations.
• Agency Workspaces: Manage multiple client accounts from a single dashboard, keeping tracking pixels separate and controlling team permissions efficiently.
Designed for media buyers who prioritize accurate tracking and higher returns on investment, Axerto eliminates technical hurdles that can hinder performance. This platform empowers agencies to streamline their processes and drive better results for their clients.
Description
SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play.
The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development.
With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.
API Access
Has API
API Access
Has API
Integrations
Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Ads
Kochava
Meta Ads
RevenueCat
Integrations
Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Ads
Kochava
Meta Ads
RevenueCat
Pricing Details
$19/month
Free Trial
Free Version
Pricing Details
$13,600/year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Axerto
Founded
2026
Country
Uzbekistan
Website
axerto.com
Vendor Details
Company Name
SplitMetrics
Founded
2014
Country
United States
Website
splitmetrics.com/optimize/
Product Features
Product Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win