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Description
Aurora GPS enables B2B companies to leverage win-loss analysis to uncover the fundamental reasons behind their successes and setbacks, equipping sales teams with the practical strategies they require to accelerate their business closures. The sales process does not need to be a puzzling enigma. While your CRM offers insights into deal volume, funnel progression, and overall win rates, it raises critical questions: What factors contributed to your victories? What led to your defeats? Often, the answers are reduced to brief notes within the deal documentation. To gain a comprehensive understanding of these factors—and to implement effective changes—you must explore further. Cultivating connections with both successful and unsuccessful deals signals your dedication to continuous improvement. For instance, a prominent medical device firm consistently lagged behind its rivals in securing adoption of its products by key healthcare institutions. Although it achieved success with smaller healthcare providers, it struggled to fulfill its revenue and profit aspirations solely through these smaller partnerships. By analyzing the reasons behind these discrepancies, the company could identify strategic adjustments necessary for broader market success.
Description
Elevate your focus groups by shifting them to an online format that yields richer insights, operates more efficiently, and is less demanding on participants' time. Enhance messaging feedback through interactive visualizations that distinctly highlight the target audience's emotions and perceptions concerning specific messages and keywords. Analyze the competitive landscape to uncover the reasons behind successful and unsuccessful deals, allowing you to gather valuable intelligence that can enhance your sales strategies, marketing efforts, client services, and product development. Develop a comprehensive guide to evaluate and benchmark your clients’ experiences while pinpointing areas ripe for improvement across various facets such as company operations, product offerings, sales tactics, or service quality. Discover insights into emerging markets and assess the competitive environment to navigate potential opportunities. Leverage actionable intelligence to introduce new solutions, enter untapped markets, or maximize the effectiveness of current offerings through strategic product positioning and messaging that resonates with your audience. By integrating these strategies, you can not only refine your approach but also foster deeper connections with your stakeholders.
API Access
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API Access
Has API
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Free Trial
Free Version
Pricing Details
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Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Aurora
Country
United States
Website
aurora-gps.com/intelligence-services/win-loss-analysis-sales-effectiveness/
Vendor Details
Company Name
Porter Research
Country
United States
Website
porterresearch.com/our-services/