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Description
Enhance your segmentation strategy by integrating behavioral data effectively. ACM streamlines the automation of email communications for both trigger and drip campaigns while efficiently managing mailing lists, contacts, and segments to ensure optimal deliverability. By creating a comprehensive view of your customer, you can facilitate detailed list segmentation and precise targeting. ACM empowers you to harness behavioral data fully, maximizing the effectiveness of each campaign. Monitor real-time revenue and conversions generated by your campaigns, and assess their performance based on conversion rates, revenue contributions, and overall site success. Implementing multivariate (or A/B) testing significantly boosts email-driven revenue, and this platform's intelligent A/B testing capabilities are seamlessly integrated into the message creation process, allowing for continuous experimentation. Additionally, by linking Campaign Manager with other offerings from the software library, you can swiftly enhance your deployment's value. Whether you choose to upgrade an existing solution, replace an expensive point product, or explore new options without any risk, your Aurea subscription ensures that every product is fully accessible to you. This flexibility not only supports innovation but also guarantees that you are equipped to adapt to the evolving needs of your marketing strategy.
Description
Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.
API Access
Has API
No
API Access
Has API
No
Integrations
AppointmentCore
No
Blotout
No
Conversica
No
Data Virtuality
No
Dundas BI
No
GoodData.AI
No
Gravity Forms
No
Hello Bar
No
Hevo
No
Influ2
No
Integrations
AppointmentCore
Yes
Blotout
Yes
Conversica
Yes
Data Virtuality
Yes
Dundas BI
Yes
GoodData.AI
Yes
Gravity Forms
Yes
Hello Bar
Yes
Hevo
Yes
Influ2
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$1000.00/month/user
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Aurea
Founded
2012
Country
United States
Website
www.aurea.com/library/campaign-manager/
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/marketing/b2b-automation/
Product Features
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
No
Customer Surveys
No
Drip Campaigns
Yes
Dynamic Content
No
Event Triggered Email
Yes
Image Library
No
Landing Pages/Web Forms
No
Mailing List Management
No
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
No
Template Management
No
WYSIWYG Email Editor
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
No
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Landing Page
A/B Testing
No
Analytics
Yes
Drag & Drop
No
Form Creation
No
Real Time Editing
No
Responsive
No
SEO Management
No
Templates
Yes
Lead Management
Activity Tracking
Yes
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
Yes
Source Tracking
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
No
Social Marketing
Yes
Website Visitor Tracking
Yes
