SendOps Description
SendOps helps marketing, product, and development teams build automated customer journeys using the Amazon SES account they own. Its email workflows support welcome series, onboarding, trial conversion, abandoned-cart follow-ups, and win-back campaigns.
Teams can create journeys visually without code, or use readable SendFlow definitions, the API, and AI agents through MCP. Product activity, segment changes, dates, and recognized website visits can start a workflow. Branching, behavioral waits, personalized messages, conversion exits, and webhook steps let teams adapt each follow-up to the customer. SMS, push notifications, and application actions can be connected through webhooks.
Contact management, dynamic segmentation, consent, reusable templates, broadcasts, shadow-mode rehearsals, and delivery and engagement analytics support the workflow lifecycle. Message search, deliverability alerts, DMARC monitoring, and inbound email are also available.
SendOps uses flat platform subscriptions without per-contact or per-email SendOps charges. A free plan is available, and AWS usage is billed separately. A guided, keyless AWS connection keeps delivery on your own SES infrastructure; existing transactional email continues independently of SendOps.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Best of both worlds Date: May 12 2026
Summary: This was a great find when we wanted to use SES (because of deliverability and HA) but were worried about reputation management and potential issues with AWS team.
Positive: Easy and secure setup (Cloud Formation stacks + STS setup) which means we don't have to expose any API keys. Really good dashboard + metrics and reputation alerts.
Negative: You still need to setup your SES account directly with AWS.
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