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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Advertisers and agencies can now utilize a comprehensive, all-in-one dashboard that allows for the comparison of ad performance across various channels, enabling them to identify which platforms effectively reach and engage their target audiences without relying on third-party cookies, all while prioritizing privacy. As audiences increasingly consume content across a multitude of devices and channels, the challenge of independent, continuous, and standardized measurement grows, particularly with the impending phase-out of third-party cookies. This complexity makes it more challenging for advertisers and agencies to assess the effectiveness of their advertising spend. AudienceReport consolidates your campaign activities from various channels into a singular, cohesive view, facilitating a clearer understanding of how different strategies contribute to audience reach and engagement. By streamlining this data, advertisers can make more informed decisions, optimizing their budgets for the greatest return on investment. Ultimately, this tool empowers marketers to navigate the evolving landscape of digital advertising with greater confidence and precision.

Description

Backlight Live Studio serves as a cloud-oriented control center aimed at optimizing the scheduling, creation, and monetization of live events across diverse platforms. This innovative platform facilitates the generation of live pop-up channels from any input source, allows for the incorporation of third-party graphics and user engagement tools, and ensures distribution to various endpoints such as social media, proprietary apps, and media partners. Users benefit from a comprehensive suite of production tools, which includes zero-latency, frame-accurate switching between multiple feeds, the capability to mix different sources, the addition of scenes with picture-in-picture and dual-box layouts, and independent audio control separate from video feeds. Additionally, the platform enhances streaming experiences through dynamic graphic overlays and enables simultaneous content distribution across a range of digital platforms to maximize audience reach. Monetization capabilities are robust, featuring the integration of sponsored graphics and slates, the infusion of promotional materials, and dynamic ad insertion utilizing SCTE-35 for precise advertising targeting, ensuring that users can effectively capitalize on their content. Furthermore, by providing these comprehensive features, Backlight Live Studio positions itself as a vital tool for content creators looking to engage their audiences effectively and efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AudienceProject

Founded

2010

Country

Denmark

Website

www.audienceproject.com/see-the-bigger-picture/

Vendor Details

Company Name

Backlight

Founded

2021

Country

United States

Website

www.backlight.co/product/backlight-live-studio

Product Features

Product Features

Live Streaming

Access Control
Audience Analytics
Audience Engagement
Browser-based
Customizable Branding
Encoding
Event Scheduling
Live Streaming Production
Moderation
Monetization Tools
Multi-Screen / Split-Screen
Multiple Camera Feeds
Multistreaming
Session Recording
Social Media Integration
Streaming Platform Integration

Alternatives

Alternatives

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Direct Take

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