Compare Attain vs. NIQ Activate

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Code-Cube.io is a comprehensive marketing observability solution that ensures the accuracy and reliability of tracking data across digital platforms. It continuously monitors tags, dataLayers, and conversion events to detect issues the moment they occur. By providing real-time alerts, the platform allows teams to quickly respond to tracking failures before they affect campaign performance or reporting accuracy. Its automated auditing capabilities remove the need for time-consuming manual QA processes, saving valuable resources. With features like Tag Monitor, users can oversee tag behavior across both client-side and server-side environments with full transparency. DataLayer Guard further strengthens data integrity by validating events, parameters, and values in real time. The platform helps businesses avoid wasted ad spend caused by incorrect or incomplete data signals. It also supports multi-domain tracking, ensuring consistency across complex digital ecosystems. Code-Cube.io is trusted by global brands to maintain high-quality marketing data at scale. Ultimately, it enables organizations to optimize performance and make confident, data-driven decisions.

FinOpsly is an AI-native control plane for managing Cloud, Data, and AI spend at enterprise scale. Built for organizations operating across multiple clouds and data platforms, FinOpsly shifts FinOps from passive reporting to active, governed execution. The platform connects cost, usage, and business context into a unified operating model—allowing teams to anticipate spend, enforce guardrails, and take automated action with confidence. FinOpsly brings together infrastructure (AWS, Azure, GCP), data platforms (Snowflake, Databricks, BigQuery), and AI workloads into a single decision and execution layer. With explainable AI agents operating under policy-based controls, teams can safely automate optimization, trace cost drivers to real workloads, and stop budget drift before it becomes a problem. Key capabilities include: Business-aware cost attribution across products, teams, and services Predictive insight into cost drivers with clear, explainable reasoning Policy-controlled automation to optimize spend without disrupting performance Early detection and prevention of overruns, inefficiencies, and financial drift FinOpsly enables engineering, finance, and platform teams to operate from the same source of truth—turning cloud and data spend into a controllable, measurable part of the business.

Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.

Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model. For Salesforce, Plauti addresses the full lifecycle of data quality: > Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created. > Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time. > Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance. > Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach. All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden. For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.

Ansarada brings order to organizational chaos to increase business value. Ansarada is a total deal lifecycle management platform that provides world-leading AI-powered Virtual Data Rooms and dealmaking tools. These tools include advanced AI insights and automation, next level Q&A and collaboration, plus purpose-built, digitized and customizable workflows and checklists for M&A, capital raising, business audits, tenders and other high stakes outcomes. Unlike some competitor Virtual Data Rooms, Ansarada offers free trials, 24/7 localized expert support, integrated Q&A via email, AI-assisted deal prediction, plus easy drag and drop upload and superior document security controls. Manage and maximize your Deals with Ansarada Always & Secure File Share. Ansarada is designed to drive stronger business outcomes based on best practices from over 35,000 transactions.

FAMCare makes case management easier and helps improve the outcomes for your clients. FAMCare automates casework with flexible workflow tools and queued to-do lists, so nobody falls through the cracks. For reporting and data analysis, powerful pivot table data reporting makes looking at data easy and fun and makes quarterly and annual reporting simple. Includes modules for workflow, new form creation, billing, portals and much more.

ADAudit Plus enhances the security and compliance of your Windows Server environment by delivering comprehensive insights into all operational activities. It offers a detailed overview of modifications made to Active Directory (AD) resources, encompassing AD objects and their respective attributes, group policies, and more. By conducting thorough AD audits, organizations can identify and mitigate insider threats, misuse of privileges, and other signs of potential security breaches, thereby bolstering their overall security framework. The tool enables users to monitor intricate details within AD, including entities such as users, computers, groups, organizational units (OUs), group policy objects (GPOs), schemas, and sites, along with their associated attributes. Furthermore, it tracks user management activities like the creation, deletion, password resets, and alterations in permissions, providing insights into the actions taken, the responsible individuals, the timing, and the originating locations. Additionally, it allows organizations to monitor the addition or removal of users from security and distribution groups, ensuring that access privileges are kept to the necessary minimum, which is critical for maintaining a secure environment. This level of oversight is vital for proactive security management and compliance adherence.