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Description

EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.

Description

Scope3 serves as a collaborative platform aimed at enhancing sustainability by delivering detailed emissions data specifically for the advertising and media supply chain. By thoroughly mapping the entire digital advertising landscape, Scope3 allows advertisers, publishers, and technology providers to assess and minimize the carbon emissions linked to their digital advertising efforts. The platform offers detailed emissions data, which helps stakeholders pinpoint areas of high emissions within their media supply chains, enabling them to make strategic decisions that prioritize sustainability. Additionally, Scope3's commitment to an open-source methodology fosters transparency and encourages collaborative efforts across the industry, paving the way for the adoption of best practices in calculating and reducing emissions in advertising. This data-driven approach not only empowers organizations to align their media initiatives with their environmental objectives but also plays a pivotal role in the global mission to decrease greenhouse gas emissions. Ultimately, Scope3’s innovative framework enhances accountability and supports the transition towards a more sustainable advertising ecosystem.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

Free
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

EQ Works

Founded

1994

Country

Canada

Website

www.eqworks.com/platforms/atom/

Vendor Details

Company Name

Scope3

Founded

2022

Country

United States

Website

scope3.com

Product Features

Alternatives

Alternatives