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Description
EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.
Description
Localsensor stands out as a trailblazer in advertising technology, boasting a proprietary location-based mobile demand-side platform (DSP). The company collaborates with leading advertisers and agencies to execute highly relevant location-targeted campaigns on a large scale. Utilizing our innovative LocalGraph™ technology, we captivate audiences through dynamic location-based advertising precisely when and where it matters most. Our cutting-edge real-time bidding (RTB) technology further enhances your media expenditure efficiency. Localsensor provides both self-service and managed DSP options, allowing for hyper-local targeting through our sophisticated mobile advertising platform. You can pinpoint your campaign's audience based on specific locations and timing, tailored to the local and social contexts you desire. By incorporating location context into your advertisements, you can significantly heighten their relevance and engagement levels. Additionally, our advanced analytics and campaign management tools empower you to track engagement effectively, enabling you to define your target audience alongside the local and social factors that influence your campaigns. This comprehensive approach ensures that every aspect of your advertising strategy is fine-tuned for maximum impact.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EQ Works
Founded
1994
Country
Canada
Website
www.eqworks.com/platforms/atom/
Vendor Details
Company Name
Localsensor
Founded
2011
Country
Netherlands
Website
localsensor.com
Product Features
Product Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi