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Description

EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.

Description

Localsensor stands out as a trailblazer in advertising technology, boasting a proprietary location-based mobile demand-side platform (DSP). The company collaborates with leading advertisers and agencies to execute highly relevant location-targeted campaigns on a large scale. Utilizing our innovative LocalGraph™ technology, we captivate audiences through dynamic location-based advertising precisely when and where it matters most. Our cutting-edge real-time bidding (RTB) technology further enhances your media expenditure efficiency. Localsensor provides both self-service and managed DSP options, allowing for hyper-local targeting through our sophisticated mobile advertising platform. You can pinpoint your campaign's audience based on specific locations and timing, tailored to the local and social contexts you desire. By incorporating location context into your advertisements, you can significantly heighten their relevance and engagement levels. Additionally, our advanced analytics and campaign management tools empower you to track engagement effectively, enabling you to define your target audience alongside the local and social factors that influence your campaigns. This comprehensive approach ensures that every aspect of your advertising strategy is fine-tuned for maximum impact.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

EQ Works

Founded

1994

Country

Canada

Website

www.eqworks.com/platforms/atom/

Vendor Details

Company Name

Localsensor

Founded

2011

Country

Netherlands

Website

localsensor.com

Product Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Alternatives

Alternatives