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Average Ratings 0 Ratings
Description
EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.
Description
Catalytics is a B2B platform specializing in digital media buying and programmatic advertising, designed to empower agencies and advertisers in creating, managing, and refining targeted ad campaigns with precise control over the timing and placement of their ads, even down to specific articles and publications that attract their desired audiences. This platform facilitates hyper-niche audience targeting without imposing the steep minimum investments or complex technical requirements typically associated with traditional demand-side platforms (DSPs). Users can easily upload various ad formats, including banners, animated HTML5, and videos, and can target specific companies, industries, or URLs to efficiently launch campaigns through a straightforward self-service onboarding and setup process. The Control Room feature of Catalytics consolidates campaign modifications, performance monitoring, and budget optimization, allowing advertisers to assess the effectiveness of their efforts by business target, article, or message in real-time rather than relying on delayed monthly reports. Furthermore, the system intelligently prioritizes the most effective creatives to enhance return on investment, ensuring that advertisers maximize their campaign’s impact. This innovative approach not only streamlines the advertising process but also significantly improves campaign agility and effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
EQ Works
Founded
1994
Country
Canada
Website
www.eqworks.com/platforms/atom/
Vendor Details
Company Name
Catalytics
Country
United States
Website
catalytics.io