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Description
Askable is a comprehensive research operations platform that equips UX and product teams with the tools needed to recruit, conduct, analyze, and report user research all from a single interface. Featuring a user-friendly drag-and-drop study builder for unmoderated tests and the ability to facilitate live video moderation, Askable accommodates a variety of research techniques, including surveys, online tasks, card sorting, tree tests, and diary studies, seamlessly integrating them so users can avoid switching between different tools. Additionally, it offers access to a carefully screened global participant panel spanning over 50 countries, while also managing participant recruitment, scheduling, incentives, and providing in-depth analytics with features like heatmaps, path flows, and AI-driven summaries that highlight emerging themes and patterns. The platform aims to alleviate research bottlenecks and accelerate the delivery of insights, allowing teams to transition more rapidly from study initiation to actionable results. With its all-in-one approach, Askable not only enhances efficiency but also fosters a deeper understanding of user behavior, ultimately driving better product decisions.
Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Askable
Founded
2016
Country
Australia
Website
www.askable.com
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/