Compare Aroscop vs. ownerIQ CoEX

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

CoEx is an innovative, award-winning software tailored to help retailers and brands effectively manage their comprehensive 1st and 2nd party data strategies. We have integrated four essential solutions commonly used by digital marketers into a cohesive platform. With CoEx, users can oversee various data assets, including website interactions, mobile applications, CRM, and POS systems, all while standardizing data under a unified taxonomy to enhance our data marketplace. Our economical model, paired with a complete feature set, empowers clients to construct and maintain custom audience segments, all while reducing management expenses. A more efficient economic framework means that clients can allocate a greater portion of their marketing budget towards actual advertising rather than data ingestion and management costs. By achieving higher data match rates, we help clients avoid data loss that often occurs due to inadequate platform compatibility, enabling them to retain their entire audience and fully capitalize on marketing opportunities. Additionally, our platform provides access to valuable retailer and brand data, facilitating the creation of segments composed of qualified shoppers, thereby enhancing targeting effectiveness. This comprehensive approach positions CoEx as a vital tool for any organization looking to optimize its data-driven marketing efforts.