Average Ratings 1 Rating
Average Ratings 0 Ratings
Description
ArcSpan is a groundbreaking platform designed specifically to cater to the needs of premier publishers globally. It enables you to extract maximum value from your audience while delivering the advertising targeting capabilities that clients require. Constructed with a foundation that prioritizes publishers and data proprietors, our platform incorporates essential elements for achieving success in revenue operations and gaining insights into monetization in a landscape dominated by first-party data. ArcSpan’s data-driven software seamlessly integrates with your existing technology partners, aiming to enhance addressable audience revenue, eCPM, fill-rate, yield, and brand safety. Our deep understanding of the challenges and opportunities faced by publisher revenue management teams in a rapidly changing market sets us apart. With extensive expertise in adtech, we unite recognized leaders from both the sell-side and buy-side to tackle complex issues head-on, ensuring that our clients are well-equipped to navigate the intricacies of the advertising landscape. This commitment to innovation and collaboration positions ArcSpan as a vital ally for publishers seeking to thrive in the digital age.
Description
Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy.
Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.
API Access
Has API
API Access
Has API
Integrations
Decentriq
Eyeota
Zephr
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ArcSpan
Founded
2020
Country
United States
Website
www.arcspan.com
Vendor Details
Company Name
Permutive
Founded
2014
Country
United Kingdom
Website
www.permutive.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization