ArcSpan Description
ArcSpan is a new platform that caters to the needs of the best publishers around the world. Advertisers can get the targeted performance they want while unlocking the maximum value from their audiences. We've integrated key levers for publishers and data owners to achieve revenue operations success and monetization insight in a first-party dataset world. ArcSpan's data solution is designed to complement your existing technology partners. It is specifically designed to maximize addressable audience revenue and maximize fill-rate, yield, brand safety, and eCPM. We have a unique understanding about the challenges and opportunities publishers revenue management teams face in a changing marketplace. Deep adtech expertise: We bring together leaders from the buy-side and sell-side to solve difficult problems.