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Description
With the News Feed feature, you can effortlessly stay updated on all the latest developments from any app or publisher. This includes catching every new advertisement, version update, screenshot, or feature introduced! You can also set up a personalized preset to monitor changes based on specific filters that matter to you. Apptica offers insights into downloads and revenue across both iOS and Android platforms. Additionally, you can evaluate the traffic distribution within your competitors' applications and assess the effectiveness of their paid user acquisition strategies. Our Ad Intelligence section catalogs data on all publishers, advertisers, and their campaigns, assisting you in refining your media buying strategy and discovering the most effective creative approaches for your clients. By utilizing our creative gallery, you can stay informed about successful promotional campaigns. Moreover, you can easily tailor your selection with a single click to view only the most shared ads from a vast pool of creatives, ensuring you never miss out on innovative marketing techniques. This streamlined approach allows for a more strategic advertising process.
Description
Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.
API Access
Has API
API Access
Has API
Integrations
5X
AdSupply
App Store
Bright Analytics
Celtra
DV Publisher Suite
Google Play
Innovid
Oracle Advertising
Partnerize
Integrations
5X
AdSupply
App Store
Bright Analytics
Celtra
DV Publisher Suite
Google Play
Innovid
Oracle Advertising
Partnerize
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Apptica
Founded
2017
Country
Cyprus
Website
apptica.com/ad-intelligence
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/au/cx/advertising/measurement/
Product Features
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics