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features
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support

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Description

Appalize serves as a comprehensive workspace for app store optimization (ASO), catering specifically to independent app developers, studios, agencies, and teams focused on mobile growth. This platform consolidates essential functions such as keyword research, rank monitoring, competitor analysis, app metadata planning, localization, review management, and analytics, all within a single workflow. Users can create localized store listings and design creative assets while simultaneously assessing their app's visibility across various keywords and markets, organizing essential release tasks, and managing their interconnected accounts through App Store Connect. Additionally, the platform provides API access and an MCP server that integrates compatible assistants and development tools into Appalize's workflows. Its robust set of tools aids in the planning, preparation, and review of enhancements for mobile app listings; however, executing publishing actions necessitates the appropriate connected account and permissions, with features differing according to the selected plan. With such a versatile array of functionalities, Appalize streamlines the entire ASO process for its users, making it an invaluable resource in the competitive mobile app landscape.

Description

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels. MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities. Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Apple Search Ads Yes 
Adjust No 
Airbridge No 
App Store No 
AppsFlyer No 
Branch No 
Claude Desktop Yes 
Cursor Yes 
Google Play No 
Kochava No 
Model Context Protocol (MCP) Yes 
Singular No 
Slack No 
Visual Studio Code Yes 

Integrations

Apple Search Ads Yes 
Adjust Yes 
Airbridge Yes 
App Store Yes 
AppsFlyer Yes 
Branch Yes 
Claude Desktop No 
Cursor No 
Google Play Yes 
Kochava Yes 
Model Context Protocol (MCP) No 
Singular Yes 
Slack Yes 
Visual Studio Code No 

Pricing Details

$0
Free Starter: $0/month, with one tracked app, five tracked keywords, and three AI review replies per day. Paid plans offer monthly and annual billing and can be cancelled anytime.
Free Trial No 
Free Version Yes 

Pricing Details

$15
MobileAction offers different plans for companies at all levels.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

ODEL DEV

Founded

2025

Country

United States

Website

www.appalize.com

Vendor Details

Company Name

MobileAction

Founded

2013

Country

United States

Website

www.mobileaction.co

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization No 
Benchmarking No 
Competitor Monitoring No 
Keyword Research Tools No 
Rank Tracking No 
Reporting / Analytics No 
Reviews Management No 
Sentiment Analysis No 

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization Yes 
Benchmarking Yes 
Competitor Monitoring Yes 
Keyword Research Tools Yes 
Rank Tracking Yes 
Reporting / Analytics Yes 
Reviews Management Yes 
Sentiment Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Mobile App Analytics

A/B Testing No 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

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