Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Animo is a cloud-based platform designed for measuring and optimizing media, catering to brand marketing, analytics teams, and agencies. It integrates online advertising with offline media activities within a collaborative workspace, facilitating comprehensive reporting, marketing mix modeling, and strategic planning across multiple channels. The platform's Online Dashboard links various advertising platforms, consolidating campaign data such as expenditures, impressions, clicks, conversions, and return on investment into a single interface. It employs online models to estimate the impact of different channels and guide budget allocation, while its offline tools evaluate the effectiveness of television, radio, and out-of-home advertising against measurable business results, including detailed TV spot analysis at 15-minute increments. Additionally, a Media Planner feature allows users to simulate pre-campaign scenarios, and marketing data can be accessed via AI assistants through a Model Context Protocol connection. The flexible, modular design offers support for both digital-only and integrated online and offline measurement, making it a versatile solution for modern marketing needs. This comprehensive approach ensures that users can make informed decisions based on a holistic view of their media performance.
Description
Realytics stands out as a top provider of analytics solutions for television, aiding brands and agencies in enhancing their advertising strategies. Utilizing a cutting-edge platform, Realytics evaluates the influence of TV campaigns on multiple digital platforms including websites, mobile applications, and call centers. Their proprietary technologies, featuring real-time TV spot identification and audience engagement metrics, provide advertisers with insights into the success of their television expenditures, especially in a fast-evolving media environment. Furthermore, the Bee platform delivers a comprehensive measurement system for both traditional and connected TV (CTV) campaigns, enabling advertisers to monitor performance seamlessly across various channels and devices. This holistic approach allows for better decision-making and maximization of advertising return on investment.
API Access
Has API
Yes
API Access
Has API
No
Integrations
ChatGPT
Yes
Claude
Yes
Commanders Act
No
FuseCommander
No
Google Ads
Yes
Google Analytics
Yes
Google Search Console
Yes
LinkedIn Ads
Yes
Meta Ads
Yes
Model Context Protocol (MCP)
Yes
Integrations
ChatGPT
No
Claude
No
Commanders Act
Yes
FuseCommander
Yes
Google Ads
No
Google Analytics
No
Google Search Console
No
LinkedIn Ads
No
Meta Ads
No
Model Context Protocol (MCP)
No
Pricing Details
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Animo
Founded
2023
Country
Israel
Website
animo-tech.com
Vendor Details
Company Name
Realytics
Founded
2013
Country
France
Website
www.realytics.io
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Media Monitoring
Alerts / Notifications
No
Broadcast Media Monitoring
No
Content Translation
No
Dashboards / Reporting
No
Export Results
No
Online News Monitoring
No
Podcast Monitoring
No
Print Media Monitoring
No
Social Media Monitoring
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes