Realytics Description
We are pleased to announce that RTL Group's smartclip adtech subsidiary has acquired Realytics. We are now embarking on a journey to expand the unique capabilities of Realytics' European TV attribution and programmatic TV offerings. We are creating a robust ecosystem that meets the needs of broadcasters, advertisers, and agencies. Advertising isn't just for digital marketers. Television is a powerful drive to web, app, and call vector. Realytics' solutions allow you to magnify and reveal the value delivered through digital channels so that you can justify and optimize your TV investments. Realytics' proprietary spot detection technology can link incremental traffic to each TV spot broadcast.
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