Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Animo is a cloud-based platform designed for measuring and optimizing media, catering to brand marketing, analytics teams, and agencies. It integrates online advertising with offline media activities within a collaborative workspace, facilitating comprehensive reporting, marketing mix modeling, and strategic planning across multiple channels. The platform's Online Dashboard links various advertising platforms, consolidating campaign data such as expenditures, impressions, clicks, conversions, and return on investment into a single interface. It employs online models to estimate the impact of different channels and guide budget allocation, while its offline tools evaluate the effectiveness of television, radio, and out-of-home advertising against measurable business results, including detailed TV spot analysis at 15-minute increments. Additionally, a Media Planner feature allows users to simulate pre-campaign scenarios, and marketing data can be accessed via AI assistants through a Model Context Protocol connection. The flexible, modular design offers support for both digital-only and integrated online and offline measurement, making it a versatile solution for modern marketing needs. This comprehensive approach ensures that users can make informed decisions based on a holistic view of their media performance.
Description
Criteo Commerce Max empowers brands and agencies by facilitating the launch of cross-channel retail media campaigns both onsite with over 200 global retailers and offsite through thousands of esteemed publishers, incorporating a closed-loop measurement system linked to actual sales data from online and physical stores. Serving as a centralized hub for more than 200 retailers, Commerce Max enables advertisers to seamlessly manage onsite and offsite campaigns through a single platform, complete with cohesive workflows and comprehensive reporting features. Additionally, users can leverage AI-driven optimization models designed to enhance revenue while effectively reaching distinct retailer audiences. With sophisticated commerce insights at their disposal, brands and agencies can make more informed decisions related to media and merchandising strategies, ultimately driving better performance in their campaigns. This innovative platform thus represents a significant leap forward in retail media capabilities.
API Access
Has API
Yes
API Access
Has API
No
Integrations
CommerceIQ
No
Flywheel
No
Google Ads
Yes
Google Analytics
Yes
Google Search Ads 360
No
Google Search Console
Yes
Integral Ad Science
No
Intentwise
No
LinkedIn Ads
Yes
Meta Ads
Yes
Integrations
CommerceIQ
Yes
Flywheel
Yes
Google Ads
No
Google Analytics
No
Google Search Ads 360
Yes
Google Search Console
No
Integral Ad Science
Yes
Intentwise
Yes
LinkedIn Ads
No
Meta Ads
No
Pricing Details
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial
Yes
Free Version
No
Pricing Details
Criteo Commerce Max operates on a transparent pricing model. Advertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Animo
Founded
2023
Country
Israel
Website
animo-tech.com
Vendor Details
Company Name
Criteo
Founded
2005
Country
France
Website
www.criteo.com/platform/commerce-max/
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No