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Description
Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.
Description
Advertisers are, on average, wasting 10-15% of their media spending due to ineffective analytics. Sellforte's software-as-a-service (SaaS) platform empowers you to capitalize on previously overlooked business prospects. By utilizing Sellforte's ongoing marketing mix modeling (MMM), you can elevate your marketing measurement capabilities, gaining an unbiased perspective on how various campaigns and media channels contribute to your business success. This preparation is invaluable for board meetings, monthly business reviews, agency discussions, or analyzing campaign effectiveness. With the tagline "Unleash the impact," we emphasize our commitment to generating significant business outcomes from marketing data through our unique data science algorithms and extensive industry knowledge in retail, ecommerce, and telecommunications. Moreover, this approach not only enhances decision-making but also fosters greater collaboration among teams.
API Access
Has API
API Access
Has API
Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€490 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/brand-lift
Vendor Details
Company Name
Sellforte
Founded
2017
Country
Finland
Website
sellforte.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics