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Description

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Description

Astra, developed by Sellrbox, is an innovative platform that leverages AI to automate and enhance Amazon PPC advertising, allowing sellers to effortlessly create, oversee, and fine-tune their ad campaigns with minimal hands-on involvement, thereby enabling them to concentrate on strategic planning rather than routine tasks. Utilizing advanced machine learning techniques, Astra identifies keywords, formulates campaign frameworks, and updates bids daily based on performance metrics and historical insights, which allows Sponsored Product, Sponsored Brand, and Sponsored Display advertisements to evolve automatically and increase return on ad spend progressively. The platform's AI capabilities enable the creation of new campaigns driven by historical account data without requiring users to input any keywords, while it persistently adjusts targeting and bidding strategies in response to shifts in the marketplace and safeguards brand visibility against competitors. Users benefit from user-friendly dashboards that highlight performance metrics and valuable insights, enhancing their overall advertising experience. Additionally, Astra accommodates various global marketplaces, facilitating the scalability of PPC management to cater to diverse regional needs. This comprehensive approach not only simplifies advertising efforts but also empowers sellers to achieve significant growth in their online presence.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
TikTok Shop
Walmart

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
TikTok Shop
Walmart

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/brand-lift

Vendor Details

Company Name

Sellrbox

Founded

2021

Country

United States

Website

astra.sellrbox.com

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

Alternatives

Alternatives

Perpetua Reviews

Perpetua

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