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Description
Amazon Augmented AI (Amazon A2I) simplifies the creation of workflows necessary for the human evaluation of machine learning predictions. By providing an accessible platform for all developers, Amazon A2I alleviates the burdensome tasks associated with establishing human review systems and overseeing numerous human reviewers. In various machine learning applications, it is often essential for humans to assess predictions with low confidence to confirm their accuracy. For instance, when extracting data from scanned mortgage applications, human intervention may be needed in instances of subpar scans or illegible handwriting. However, developing effective human review systems can be both time-consuming and costly, as it requires the establishment of intricate processes or workflows, the development of bespoke software for managing review tasks and outcomes, and frequently, coordination of large teams of reviewers. This complexity can deter organizations from implementing necessary review mechanisms, but A2I aims to streamline the process and make it more feasible.
Description
Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.
API Access
Has API
API Access
Has API
Integrations
AWS AI Services
AWS Secrets Manager
Amazon
Amazon Ads
Amazon DSP
Amazon Fresh
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Rekognition
Amazon SageMaker
Integrations
AWS AI Services
AWS Secrets Manager
Amazon
Amazon Ads
Amazon DSP
Amazon Fresh
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Rekognition
Amazon SageMaker
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
aws.amazon.com/augmented-ai/
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/brand-lift
Product Features
Machine Learning
Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics