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Description

Alfa Track provides a web analytics solution that focuses on tracking email interactions. Various origins can trigger these interactions, including advertisements, banners, links from partner sites, or search engine referrals. With the integration of mail aliases and telephone forwarding, all communications are seamlessly received. This service enables you to gather extensive information regarding the client, encompassing details such as their browser, location, visited pages, advertising sources, search terms, and more. Over time, the generated statistics will guide you in making informed decisions about where to allocate your advertising funds effectively. Ultimately, this leads to optimized marketing strategies and improved return on investment for your campaigns.

Description

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon No 
Amazon Ads No 
Amazon Brand Lift No 
Amazon DSP No 
Amazon Marketing Cloud No 
Chatra Yes 
Google Analytics Yes 
Google Drive Yes 
Google Sheets Yes 
Jira Yes 
Kommo Yes 
Slack Yes 
WordPress Yes 
retailCRM Yes 

Integrations

Amazon Yes 
Amazon Ads Yes 
Amazon Brand Lift Yes 
Amazon DSP Yes 
Amazon Marketing Cloud Yes 
Chatra No 
Google Analytics No 
Google Drive No 
Google Sheets No 
Jira No 
Kommo No 
Slack No 
WordPress No 
retailCRM No 

Pricing Details

$50 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Alfa-Track

Founded

2016

Country

Russian Federation

Website

alfa-track.com

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Product Features

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns No 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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