Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Aktana leverages advanced artificial intelligence enhanced by real-time human insights to equip sales and marketing teams in the life sciences sector with vital information that enriches the customer experience. Their AI-driven platform for next-best-action seamlessly integrates with various data sources and key components of your commercial technology stack, converting vast amounts of information into actionable recommendations that fit within established workflows. By infusing intelligence into the entire omnichannel framework, Aktana ensures that every customer interaction resembles an ongoing dialogue—smooth, timely, and relevant. Currently, more than half of the leading 20 global pharmaceutical companies utilize Aktana’s Contextual Intelligence Engine, which is designed to streamline and enhance personalized omnichannel engagements on a large scale. In fact, over 300 brands worldwide are actively using Aktana, highlighting its significance in fostering intelligent customer interactions across the life sciences industry. This widespread adoption underscores the effectiveness of Aktana in facilitating meaningful connections and driving impactful engagement strategies.
Description
Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.
API Access
Has API
No
API Access
Has API
No
Integrations
AWS Marketplace
No
Aprimo
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Aktana
Founded
2008
Country
United States
Website
www.aktana.com
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com
Product Features
Product Features
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No