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Description
Aktana leverages advanced artificial intelligence enhanced by real-time human insights to equip sales and marketing teams in the life sciences sector with vital information that enriches the customer experience. Their AI-driven platform for next-best-action seamlessly integrates with various data sources and key components of your commercial technology stack, converting vast amounts of information into actionable recommendations that fit within established workflows. By infusing intelligence into the entire omnichannel framework, Aktana ensures that every customer interaction resembles an ongoing dialogue—smooth, timely, and relevant. Currently, more than half of the leading 20 global pharmaceutical companies utilize Aktana’s Contextual Intelligence Engine, which is designed to streamline and enhance personalized omnichannel engagements on a large scale. In fact, over 300 brands worldwide are actively using Aktana, highlighting its significance in fostering intelligent customer interactions across the life sciences industry. This widespread adoption underscores the effectiveness of Aktana in facilitating meaningful connections and driving impactful engagement strategies.
Description
Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.
API Access
Has API
API Access
Has API
Integrations
AWS Marketplace
Aprimo
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Aktana
Founded
2008
Country
United States
Website
www.aktana.com
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com
Product Features
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions