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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Aktana leverages advanced artificial intelligence enhanced by real-time human insights to equip sales and marketing teams in the life sciences sector with vital information that enriches the customer experience. Their AI-driven platform for next-best-action seamlessly integrates with various data sources and key components of your commercial technology stack, converting vast amounts of information into actionable recommendations that fit within established workflows. By infusing intelligence into the entire omnichannel framework, Aktana ensures that every customer interaction resembles an ongoing dialogue—smooth, timely, and relevant. Currently, more than half of the leading 20 global pharmaceutical companies utilize Aktana’s Contextual Intelligence Engine, which is designed to streamline and enhance personalized omnichannel engagements on a large scale. In fact, over 300 brands worldwide are actively using Aktana, highlighting its significance in fostering intelligent customer interactions across the life sciences industry. This widespread adoption underscores the effectiveness of Aktana in facilitating meaningful connections and driving impactful engagement strategies.

Description

Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace
Aprimo

Integrations

AWS Marketplace
Aprimo

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Aktana

Founded

2008

Country

United States

Website

www.aktana.com

Vendor Details

Company Name

Pegasystems

Founded

1983

Country

United States

Website

www.pega.com

Product Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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