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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

UTMGuard is a powerful tool designed to integrate seamlessly with your Google Analytics 4 account, allowing for a thorough examination of your tracking configuration to swiftly identify any broken, malformed, or inconsistent UTM parameters that could be undermining your campaign attribution. In approximately one minute, UTMGuard performs numerous rule-based evaluations on your parameters, identifying issues such as organic traffic mistakenly labeled with UTM parameters—which can blur the lines between SEO and paid traffic—invalid source-medium pairs, naming inconsistencies (like case sensitivity and naming variations), missing parameters, or internal links that contain UTM tags, which can skew your analytics data. The tool produces comprehensive audit reports that clearly delineate which links or sessions are affected, along with actionable advice on how to rectify or standardize your tagging practices. By identifying these errors at an early stage and promoting uniform parameter rules, UTMGuard plays a crucial role in maintaining the integrity of your data, ensuring that your marketing attribution remains precise and that the decisions informed by GA4 reports are based on reliable information. Ultimately, UTMGuard empowers marketers to optimize their campaigns with confidence, reducing the likelihood of costly attribution mistakes.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amplitude Yes 
Braze Yes 
Google Ads Yes 
Google Analytics No 
Google Sheets No 
Microsoft Excel No 
MobileAction Yes 
WillBot Yes 
tvScientific Yes 

Integrations

Amplitude No 
Braze No 
Google Ads No 
Google Analytics Yes 
Google Sheets Yes 
Microsoft Excel Yes 
MobileAction No 
WillBot No 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

$15 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

UTMGuard

Country

United States

Website

www.utmguard.com

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

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