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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amplitude Yes 
Braze Yes 
DV Publisher Suite No 
Google Ads Yes 
Innovid No 
MSIGHTS No 
MobileAction Yes 
Onehouse No 
Placements.io No 
Smoot AI No 
Supermetrics No 
TrueTargeting No 
WillBot Yes 
tvScientific Yes 

Integrations

Amplitude No 
Braze No 
DV Publisher Suite Yes 
Google Ads No 
Innovid Yes 
MSIGHTS Yes 
MobileAction No 
Onehouse Yes 
Placements.io Yes 
Smoot AI Yes 
Supermetrics Yes 
TrueTargeting Yes 
WillBot No 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

DoubleVerify

Founded

2008

Country

United States

Website

doubleverify.com/capabilities-measurement-analytics/

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

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SILA

Gustafsson Cyber Group Ltd
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DV Publisher Suite

DoubleVerify