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Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Empowering financial institutions to cater to the evolving needs of modern consumers, equipifi’s customizable solution seamlessly integrates with banks and credit unions, allowing users to browse, accept, and oversee offers directly from their banking applications. By introducing buy now, pay later (BNPL) options, these institutions provide debit card users the ability to finance purchases in a manner that aligns with their personal financial objectives. This approach enhances transparency for consumers managing their BNPL loans, with pre-approved offers specifically designed to meet individual financial needs. Additionally, the platform broadens the range of eligible purchases for BNPL, ensuring an efficient and user-friendly experience all within one convenient interface. It serves as a comprehensive resource for consumers seeking flexible financing options for their everyday expenditures, appealing particularly to younger demographics who appreciate adaptable payment solutions. Furthermore, this innovation keeps cardholders engaged as they make routine purchases, while simultaneously opening up new avenues for financial institutions to increase transaction fees and interest revenue. Ultimately, equipifi not only simplifies the user experience but also positions banks and credit unions to thrive in a competitive landscape.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
equipifi
Country
United States
Website
www.equipifi.com