Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Versium REACH is an all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine.
Versium supports businesses at every step of their data journey, and have proven to increase audience reach by up to 5X and engagement by up to 10X.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Axis LMS
Cadent
Claritas
Experian Connect
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Axis LMS
Cadent
Claritas
Experian Connect
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$3,600/year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Versium
Founded
2012
Country
United States
Website
versium.com
Product Features
Product Features
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting