Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Retail Execution
Yes
Acxiom InfoBase
Yes
Cadent
Yes
Claritas
Yes
Experian Connect
Yes
KPMG Risk Hub
Yes
NCM Conservative
Yes
Pricing Navigator
Yes
Snowflake
Yes
The Trade Desk
Yes
Integrations
Accenture Cloud Retail Execution
No
Acxiom InfoBase
No
Cadent
No
Claritas
No
Experian Connect
No
KPMG Risk Hub
No
NCM Conservative
No
Pricing Navigator
No
Snowflake
No
The Trade Desk
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
VTION
Founded
2016
Country
India
Website
vtion.in
Product Features
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No