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Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Designed to offer investors and corporate leaders a daily insight into consumer behavior, our platform processes and analyzes transactions from millions of anonymized shoppers across the U.S. each day, delivering a precise and comprehensive perspective on various consumer firms. With a user-friendly self-service interface, we enable daily monitoring and real-time investigation, tailored to your expert knowledge in the field. Our dashboard is equipped to support your continuous analysis as well as any unexpected inquiries you may have. You can compare performance against competitors, analyze results by both channel and location, and utilize daily data to enhance your quarterly forecasts. Additionally, assess the lifetime value of a company’s top customers, uncover their other shopping habits, and identify their destinations when they leave. The data is available with minimal lag times and boasts high fill rates near the transaction date, allowing for timely insights. Gain in-depth visibility into thousands of public and private companies and brands, as our offerings aggregate insights from billions of purchases made by millions of consumers across the United States, ensuring that you are equipped with the most relevant information to make informed decisions. This comprehensive approach not only enriches your understanding of market dynamics but also helps in strategic planning for future initiatives.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Bloomberg Second Measure
Founded
2015
Country
United States
Website
secondmeasure.com
Product Features
Product Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
