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Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

Utilize our API libraries and SDKs to process a diverse range of payment methods, including options like Apple Pay® and Google Pay™, among others. You can submit payments using stored credentials, with transaction types available for 'authorize,' 'purchase,' and 'recurring.' It's essential that the fields for Stored Credentials are filled with valid information; otherwise, the transaction could be denied or treated as a standard credit card transaction. Integrate 3DS in collaboration with our third-party provider, Cardinal Commerce, for credit card and token-based transactions, allowing you to obtain 3DS payloads, CAVV, XID, and more, while executing Authorize and Purchase transactions using 3DS. Additionally, you can establish and validate requests to quickly confirm consumer identity, access customer's bank account details, and optionally gather extra customer information such as their name, address, email, and phone number. This validation step should be conducted prior to initiating the enrollment request provided by the Consumer Profile Management service, ensuring a seamless payment experience. By incorporating these features, you enhance security and improve customer satisfaction in transaction processing.