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Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
With eCHO's Truth-in-B2B-Intent, Company Velocity empowers astute B2B and Account Based Marketers to efficiently create and rank account lists based on intent and engagement within their technology ecosystems. Given the lengthy nature of the B2B Sales Cycle, it is essential for Sales and Marketing teams to operate in harmony, facilitating meetings across various functional areas. Additionally, crucial decisions regarding which accounts and locations to target for engagement must be made effectively. Surely, there must be a more streamlined approach to this process? Imagine being able to reach out to your customers before they decide to leave and connecting with potential clients before they turn to your competitors. This is precisely where eCHO's Truth-in-B2B-Intent comes into play, offering the predictive insights necessary through topic Velocity, which allows you to effectively prioritize accounts for engagement and thus reduce the overall sales cycle. By integrating your CRM data with intent signals, eCHO Truth-in-B2B-Intent generates valuable predictive insights that can transform your marketing strategies. This innovative approach not only enhances your decision-making but also drives more meaningful interactions with your target audience.
API Access
Has API
API Access
Has API
Integrations
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
180byTwo
Founded
2017
Country
United States
Website
180bytwo.com
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
