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features
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support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Our proprietary B2B-to-consumer ID graph offers the most extensive audience data in the industry, allowing you to create audiences that can be as broad or as specific as you desire. You can effectively connect with the same individual in both their professional and personal environments, utilizing various channels and devices through any sales or marketing platform. Our ID graph enables precise, comprehensive, and extensive B2B targeting capabilities. You can effortlessly export your audience for a wide-reaching impact across multiple channels, including programmatic advertising, display, social media, email, CTV, phone outreach, and direct mail. By linking billions of records, we facilitate accurate connections between professional and consumer profiles, which empowers your B2B campaigns whether you are making calls, sending emails, or executing digital ads. No other provider of B2B data rivals the functionality offered by our exclusive in-house business-to-consumer ID graph, which is integrated into our all-encompassing data licensing solutions. This unique capability significantly enhances your marketing efforts and ensures maximum effectiveness.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
The Trade Desk Yes 
GitHub Student Developer Pack No 
Instagram Yes 
LinkedIn No 
Reddit Yes 
Salesforce No 
TikTok Yes 
X (Twitter) Yes 

Integrations

Facebook Yes 
The Trade Desk Yes 
GitHub Student Developer Pack Yes 
Instagram No 
LinkedIn Yes 
Reddit No 
Salesforce Yes 
TikTok No 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

NetWise

Founded

2011

Country

United States

Website

www.netwisedata.com

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Product Features

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

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