Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Our proprietary B2B-to-consumer ID graph offers the most extensive audience data in the industry, allowing you to create audiences that can be as broad or as specific as you desire. You can effectively connect with the same individual in both their professional and personal environments, utilizing various channels and devices through any sales or marketing platform. Our ID graph enables precise, comprehensive, and extensive B2B targeting capabilities. You can effortlessly export your audience for a wide-reaching impact across multiple channels, including programmatic advertising, display, social media, email, CTV, phone outreach, and direct mail. By linking billions of records, we facilitate accurate connections between professional and consumer profiles, which empowers your B2B campaigns whether you are making calls, sending emails, or executing digital ads. No other provider of B2B data rivals the functionality offered by our exclusive in-house business-to-consumer ID graph, which is integrated into our all-encompassing data licensing solutions. This unique capability significantly enhances your marketing efforts and ensures maximum effectiveness.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Facebook
Yes
The Trade Desk
Yes
GitHub Student Developer Pack
No
Instagram
Yes
LinkedIn
No
Reddit
Yes
Salesforce
No
TikTok
Yes
X (Twitter)
Yes
Integrations
Facebook
Yes
The Trade Desk
Yes
GitHub Student Developer Pack
Yes
Instagram
No
LinkedIn
Yes
Reddit
No
Salesforce
Yes
TikTok
No
X (Twitter)
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
NetWise
Founded
2011
Country
United States
Website
www.netwisedata.com
Product Features
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No
Product Features
B2B Data
B2B Contact Data
No
B2B Intent Data
No
B2B Leads Data
No
B2B Marketing Data
No
Business Ownership Data
No
Company Data
No
Employee Data
No
Firmographic Data
No
Job Posting Data
No
Salary Data
No
Technographic Data
No