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ease
features
design
support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Generate leads that are currently in the market by targeting your ideal customer profile through comprehensive integrated programs aimed at meeting your marketing goals. Utilize insights from intent data to effectively navigate your market landscape and enhance the performance of your campaigns. With smart reporting tools, you can pinpoint opportunities at an early stage. Engage your prospects through diverse content across multiple channels, ensuring you capture essential touchpoints while gaining a deep understanding of their journey. The system monitors countless job titles and intent signals, providing valuable insights into each lead. By prioritizing follow-ups based on real-time data, you can effectively reach your ideal customer profile and target accounts across various industries. Comprehend who is actively searching in the market and engage with the entire Decision Making Unit (DMU) to maximize your outreach. These integrated marketing programs are tailored to envelop your buyers with comprehensive content that addresses and resolves your marketing challenges. Capture leads in the market that align with your ideal customer profile and target accounts using strategies like content syndication, personalized email outreach, and one-on-one telemarketing efforts, ensuring a multi-faceted approach to lead generation. This comprehensive strategy not only enhances engagement but also strengthens your overall marketing effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

Inbox Insight

Country

United Kingdom

Website

www.inboxinsight.com

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Alternatives

Alternatives