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ease
features
design
support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Hector is a cutting-edge AdTech platform that consolidates all your Amazon advertising analytics into a single, efficient system. It boasts an extensive visualization dashboard that collates data from Amazon, allowing advertisers and brands to analyze performance based on audience segmentation, category, sub-category, and ASIN-level contributions with ease. The platform also facilitates the harvesting of keywords and ASINs from competitor listings, search terms, and auto campaigns, which helps optimize targeting and minimizes unnecessary ad expenditure. Through the use of Amazon Marketing Cloud (AMC), it provides profound insights into consumer behaviors, purchasing trends, and campaign effectiveness, enabling the creation of both custom and look-alike audiences to boost conversion rates. Additionally, Hector offers quick and easy access to a self-serve Amazon DSP in less than 48 hours, empowering brands to effectively reach high-intent shoppers at various stages of the purchasing funnel, whether on or off Amazon. This comprehensive approach ensures that advertisers can maximize their advertising efforts and achieve their marketing objectives more efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Facebook
Flipkart
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Facebook
Flipkart
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

Hector

Country

India

Website

hectorai.live/

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Alternatives

Alternatives

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