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features
design
support

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Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

Real-time Customer Data Platform helps unify, segment, and activate your audience in real-time to drive meaningful customer engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Audience Manager Yes 
Adobe CX Enterprise Coworker Yes 
Adobe Campaign Yes 
Adobe Commerce Yes 
Adobe Customer Journey Analytics Yes 
Algonomy Discover No 
Algonomy Engage No 
Algonomy Recommend No 
Amazon Kinesis Yes 
Azure Data Lake Storage Yes 
Eloqua Yes 
Google Cloud Storage Yes 
HubSpot Marketing Hub Yes 
Ketch Yes 
Mailchimp Yes 
MariaDB Yes 
OneTrust Consent & Preferences Yes 
Pendo Yes 
RainFocus Yes 
SugarCRM Yes 

Integrations

Adobe Audience Manager No 
Adobe CX Enterprise Coworker No 
Adobe Campaign No 
Adobe Commerce No 
Adobe Customer Journey Analytics No 
Algonomy Discover Yes 
Algonomy Engage Yes 
Algonomy Recommend Yes 
Amazon Kinesis No 
Azure Data Lake Storage No 
Eloqua No 
Google Cloud Storage No 
HubSpot Marketing Hub No 
Ketch No 
Mailchimp No 
MariaDB No 
OneTrust Consent & Preferences No 
Pendo No 
RainFocus No 
SugarCRM No 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

Algonomy

Founded

2020

Country

United States

Website

algonomy.com/customer-data-platform/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

Alternatives

Alternatives