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Description
Revenue generation through cross-device tracking is feasible even when users utilize several devices to complete their purchases. Consequently, publishers that direct traffic to mobile platforms are more inclined to engage in the program. Given the current landscape where cookies are no longer a reliable tracking method, compliance with GDPR and ITP regulations is essential, as cookies require user consent, and many users may opt-out of cookie usage entirely. To address this challenge, Admitad has introduced a cookieless tracking solution that adheres to both GDPR and ITP standards. By utilizing your link, customers will be directed straight to the advertiser's site without unnecessary redirection. Looking ahead, there will be an increased emphasis on monitoring and capturing target actions effectively. Allow us to manage your app tracking or seamlessly integrate with leading mobile platforms, as we are equipped to track installations on smartphones and tablets, as well as in-app purchases. This innovative approach not only ensures compliance but also enhances user experience and engagement.
Description
Introducing the Zeta SSP, a platform designed to bridge the gap between publishers and Zeta's extensive array of brands and advertisers via direct supply partnerships. With features like IAB standard category blocking, domain-specific advertiser blocking, and tailored optimizations for ad formats and sizes, users can enhance their advertising strategies effectively. Gain insights that inform your approach through comprehensive performance metrics, demand buying intelligence, and precise filtering options. The Zeta SSP utilizes our proprietary DSP alongside longstanding collaborations with top digital marketers and strategic partnerships with third-party DSPs to optimize demand for your inventory, ultimately fostering significant revenue increase. Additionally, you will benefit from direct account management and a wide range of dedicated support channels. Moreover, by tapping into our Disqus network, you can maintain ownership of your user data and establish a robust authentication strategy ahead of the forthcoming cookie-less landscape. Implementation is seamless and straightforward, with direct integrations available for Prebid, oRTB, and VAST, ensuring a smooth transition for your advertising needs. This approach not only enhances operational efficiency but also positions your business to thrive in a rapidly evolving digital ecosystem.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Admitad
Founded
2009
Country
Germany
Website
www.admitad.com
Vendor Details
Company Name
Zeta
Website
about.disqus.com/zeta-ssp