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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Adentro serves as a marketing platform focused on visit-based strategies, aimed at assisting physical businesses in linking their online promotions and digital initiatives to actual store visits, thus providing marketers insights into customer foot traffic and conversion rates at their locations. By connecting to a business’s branded guest WiFi, customers allow Adentro to gather visit and behavior-related data, which is then enhanced using a vast network of nearly 100 million customer profiles to create tailored audience segments; this platform also features a comprehensive dashboard that displays key performance indicators and facilitates the activation of automated marketing campaigns across various channels, including popular platforms like Facebook, Instagram, TikTok, email, and SMS. Furthermore, Adentro integrates seamlessly with sectors such as retail, food and beverage, entertainment, and hospitality, empowering brands to collect first-party data directly in-store, analyze it in conjunction with an expansive dataset, effectively target or re-engage their customers, and assess the tangible outcomes of their digital marketing investments, thereby enhancing their overall marketing efficacy. This multifaceted approach not only streamlines marketing efforts but also offers actionable insights that can significantly influence business strategies.

Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
TikTok Yes 

Integrations

Facebook No 
Instagram No 
TikTok No 

Pricing Details

$99 per location
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adentro

Founded

2012

Country

United States

Website

adentro.com

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Product Features

WiFi Marketing

Automated Emails No 
Branded Splash Page No 
Customer Analytics No 
Data Export No 
Data Privacy Compliance No 
Lead Capture No 
Location Heatmaps No 
Loyalty Program No 
Review Platform Integration No 
SMS Marketing No 
Social Media Integration No 
Surveys No 
Time Limited WiFi No 
Trigger Campaigns No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

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