ROLLER Description
At ROLLER, we help leisure and attractions businesses unlock their full potential and grow with confidence. Trusted by more than 3,000 venues across 30+ countries—including leading brands like Sky Zone, Altitude, American Dream, Uptown Jungle, Flip Out, Oxygen, Innoflate, and Jumpsquare—we bring deep expertise in the unique needs of the attractions industry. From family entertainment centers and trampoline parks to water parks, zoos, aquariums, and children’s museums, ROLLER supports a wide range of venue types.
Our all-in-one, cloud-based platform is designed to simplify operations and maximize revenue. With integrated tools for ticketing, point of sale, memberships, payments, and digital waivers, ROLLER enables operators to streamline workflows, improve the guest experience, and make smarter business decisions—all from a single system.
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ROLLER Features and Options
Amusement Park Software
ROLLER is an innovative, cloud-based platform designed specifically for venue management in amusement parks, enhancing operational efficiency and elevating guest experiences on a large scale. It enables the administration of admissions, online ticket purchases, seasonal passes, group reservations, and in-park expenditures all from one comprehensive system. By implementing timed ticketing and managing capacity in real time, ROLLER optimizes guest flow, minimizes wait times, and boosts overall satisfaction. The platform also enhances revenue opportunities through dynamic pricing strategies, upselling features, and a unified point of sale system for food, beverages, and merchandise. With integrated payment processing, customer relationship management (CRM), and detailed reporting, park operators can gain extensive insights into visitor behaviors and park performance metrics. ROLLER empowers amusement parks to function more effectively while driving revenue growth and ensuring guests enjoy seamless, unforgettable experiences.
Ticketing Software
ROLLER is a cloud-powered ticketing solution tailored for attractions seeking to boost conversion rates and enhance visitor experiences. Featuring a contemporary, mobile-friendly checkout process, it allows guests to effortlessly purchase tickets, memberships, and additional items in just a few simple steps. Minimize cart abandonment and increase revenue through customizable upsells, packages, and promotional offers seamlessly integrated into the booking process. ROLLER’s ticketing system boasts real-time capacity management to avoid overbooking and improve staffing efficiency, along with integrated payment options and digital waivers for a cohesive user experience. From timed entries to group reservations, ROLLER equips operators with the necessary tools to maximize online sales while minimizing wait times and streamlining operations.
Event Check In Software
ROLLER is a cloud-based platform designed for group and party reservations, specifically tailored for attractions and leisure venues aiming to boost their event income while minimizing administrative tasks. It allows guests to effortlessly schedule and oversee parties online, handling everything from invitations and RSVPs to payments, thus providing a smooth self-service experience. The platform features dynamic party packages that automatically adapt to the size of the group, streamlining the process and saving valuable staff time. With integrated payment options, including deposits and payment links, ROLLER facilitates quicker bookings and curtails revenue losses. Additionally, it includes features for managing capacity, collecting waivers, and offering real-time analytics, empowering operators to implement effective and scalable event programs while ensuring that guests enjoy a memorable experience from the moment they book to when they arrive.
Point of Sale Software
ROLLER is a cloud-based point-of-sale (POS) solution specifically designed for attractions and leisure facilities. With ROLLER, you can manage ticket sales, food and beverage purchases, retail items, memberships, and more from a single, user-friendly interface—eliminating the need to switch between different systems. Enhance your front desk efficiency, minimize wait times, and elevate the guest experience through quick transactions and seamless payment integration. ROLLER’s POS system effectively combines both online reservations and walk-in customers, providing real-time analytics and reporting to aid in informed decision-making. Built for adaptability, it operates on contemporary hardware and accommodates a variety of functions including check-ins, waivers, upselling, and promotional offers, enabling you to boost revenue per guest while freeing up staff time.
Venue Management Software
ROLLER serves as a comprehensive platform for managing venues, specifically tailored for attractions and leisure enterprises seeking to optimize their operations and enhance customer satisfaction. This cloud-based system allows users to handle various functions such as online ticket sales, point of sale transactions, payment processing, membership management, and group reservations—all within one solution. By consolidating multiple tools into a unified platform, ROLLER helps eliminate operational inefficiencies. It enables businesses to boost their revenue through upselling, customizable pricing options, and additional services while minimizing administrative tasks via automation and live data analytics. With robust reporting features, customer relationship management (CRM) tools, and smooth integrations, ROLLER provides operators with comprehensive oversight and control of their operations. Experience streamlined processes, superior customer engagement, and sustainable business growth with ROLLER.
Membership Management Software
ROLLER is a cloud-based solution designed for membership management that empowers attractions to enhance recurring revenue and foster enduring connections with their guests. The platform allows for the easy creation and administration of tailored membership programs, featuring automated billing, adaptable pricing options, and exclusive perks for members. Guests can conveniently buy, redeem, upgrade, and oversee their memberships both online and on-site, utilizing them effortlessly across various locations to ensure a uniform experience at every visit. ROLLER’s advanced payment technology minimizes the chances of failed transactions and customer attrition, leading to more stable income streams. With integrated point-of-sale, ticketing, and customer relationship management functionalities, operators can customize guest interactions, monitor member activity, and encourage repeat visits. Real-time analytics offer valuable insights into conversion rates, retention, and lifetime value, aiding in the optimization of membership initiatives.
Event Management Software
ROLLER is an innovative cloud-based platform designed specifically for group and party bookings at attractions and leisure venues, aiming to boost event revenue while minimizing administrative tasks. Guests enjoy a hassle-free experience by booking and managing their parties online, which includes features for sending invitations, tracking RSVPs, and handling payments effortlessly. The platform offers dynamic party packages that adjust automatically according to the size of the group, streamlining the process and freeing up staff time. With integrated payment options, deposits, and payment links, securing bookings becomes quicker and helps prevent revenue loss. ROLLER also includes features for managing capacity, collecting waivers, and providing real-time reporting, allowing operators to execute efficient and scalable event programs, all while ensuring guests have a memorable experience from the moment they book until they check in.
Visitor Management System
ROLLER is an innovative visitor management solution designed specifically for attractions and leisure facilities, enhancing the management of guest flow, check-in processes, and overall on-site experiences. It simplifies the entire visitor experience, from online reservations to arrival, by offering digital tickets, waivers, and self-service functionalities that minimize wait times and automate procedures. The platform's real-time capacity management feature allows for effective attendance control and operational optimization, while its integrated point-of-sale and payment systems facilitate effortless transactions throughout your facility. With consolidated guest profiles and comprehensive reporting, operators can gain crucial insights into visitor habits, helping to enhance engagement and boost operational efficiency. ROLLER ensures a seamless and interconnected experience for visitors from the moment they arrive until they leave.
CRM Software
ROLLER is a specialized CRM solution designed specifically for leisure and attraction venues, empowering operators to gain deeper insights into their guests and encourage repeat visits. It allows for the collection of every interaction—from online reservations to in-venue transactions—into a consolidated guest profile, providing your team with comprehensive visibility into customer behavior. Leverage advanced segmentation features to design targeted and personalized marketing initiatives based on spending habits, visit frequencies, personal preferences, and significant dates such as birthdays. Seamlessly integrated with your ticketing systems, point-of-sale, and online checkout, ROLLER guarantees that your data remains current and actionable. With marketing integrations, tailored data collection, and real-time analytics on campaign and checkout performance, ROLLER equips you to create meaningful guest experiences, enhance engagement, and boost revenue.
Museum Software
ROLLER is a cloud-driven venue management solution tailored for museums, aiming to optimize operations and elevate visitor satisfaction. It offers a comprehensive system for handling online ticket sales, scheduled entries, memberships, group reservations, and events all in one place. By utilizing real-time capacity management and digital check-in options, ROLLER minimizes wait times and enhances visitor movement throughout the venue. It boosts revenue potential through adaptable pricing strategies, upselling opportunities, and additional options like exhibitions, guided tours, and exclusive events. With built-in point-of-sale, payment processing, and customer relationship management features, museums gain deeper insights into visitor behavior, allowing for personalized interactions and encouraging repeat visits. Additionally, robust reporting and analytical tools empower operators to make informed, data-backed decisions, ensuring the delivery of smooth and unforgettable cultural experiences.
Waiver Software
ROLLER is an innovative digital waiver solution tailored for attractions, aiming to enhance the check-in process, minimize paperwork, and elevate the overall visitor experience. Patrons have the convenience of signing waivers online prior to their visit or on-site using mobile devices or kiosks, which helps to eliminate congestion at entry points. Each waiver is automatically associated with guest profiles, allowing staff to easily confirm completion and expedite the admission process. In addition to ensuring compliance, these waivers generate valuable insights about guests that can be utilized for personalization and targeted marketing campaigns. With features such as multilingual support, smooth integration with booking and point-of-sale systems, and tools for managing group waivers, ROLLER assists operators in saving time, reducing friction, and providing a more streamlined and connected experience for guests.
Zoo Software
ROLLER is an innovative cloud-based platform designed specifically for managing venues such as zoos and aquariums. It simplifies various operations and enhances the overall experience for visitors. With ROLLER, you can oversee admissions, online ticket sales, memberships, group reservations, and animal interactions through a cohesive system. The platform allows for revenue growth through adaptable pricing strategies, upselling opportunities, and additional services, while real-time capacity management ensures optimal crowd control and prevents overbooking. Additionally, ROLLER features point of sale capabilities for retail and food & beverage services, maximizing each visitor's spending potential. By incorporating digital waivers, seamless payment processing, and comprehensive reporting tools, zoos can minimize administrative burdens, boost efficiency, and deliver unforgettable experiences that encourage repeat visits.
ROLLER Lists
Skating Rink
ROLLER is an innovative venue management solution hosted on the cloud, specifically crafted for skating rinks to enhance operational efficiency and improve guest satisfaction. This user-friendly platform allows you to oversee session-based ticketing, online reservations, memberships, and group events all in one place. It minimizes wait times and simplifies the check-in process with a built-in point-of-sale system, digital waivers, and quick payment options. Boost your earnings through adaptable pricing strategies, upselling opportunities, and additional services like skate rentals, lessons, and party bookings. The platform’s real-time capacity management feature enables operators to effectively manage crowd dynamics and optimize staffing levels. With integrated analytics and customer relationship management tools, you can gain valuable insights into guest behavior, fostering repeat visits and expanding your business while ensuring seamless, enjoyable experiences both on the rink and beyond.
Gift Card
ROLLER is an innovative gift card management platform designed specifically for attractions and leisure facilities, aimed at enhancing revenue, attracting new guests, and providing a cohesive brand experience. It enables the sale of both digital and physical gift cards through online channels as well as on-site, allowing customers to easily buy and redeem cards at various locations. This adaptability simplifies the gifting process while ensuring that visitors enjoy a consistent experience across all venues. Gift cards can be utilized for a variety of purposes, including admission tickets, memberships, dining, retail purchases, and more, ultimately increasing the average spending per visit. Seamlessly integrated with ROLLER's point-of-sale, ticketing, and payment systems, gift cards are straightforward to track, manage, and redeem. With customizable options and real-time analytics, operators can tap into new revenue opportunities and enhance their cash flow.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Great booking tool Date: Feb 13 2026
Summary: Getting support is always easy. On the whole Roller is a very user-friendly platform and great for generating stats for our company.
Positive: Reports are great, and Roller are open to generating new reports to suit our needs. Getting support, and ordering replacement products is straight-forward and convenient.
Negative: Some of the reports are superfluous to our needs and can therefore get confusing to know which report is best to use in certain situations.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Roller Date: Feb 04 2026
Summary: Overall experience has been pleasant and support help if needed however I’m not sure if it’s my account or anyone else’s
Positive: Everything is easy and straightforward to use - all the layout is also good and helpful to find items you need
Negative: The only cons would be that sometimes my dashboard bugs out
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
You WANT to use Roller! Date: Oct 14 2025
Summary: Overall, Roller is a great product and is recommended for anyone who has an indoor playground of any size. The customer service is also top notch!
Positive: One of our faves is the ease of use on the customer side to sign waivers and register for events, Open Play, birthday parties, and more online!
Negative: I wouldn't say there are really cons. It is simply a different program that one must learn to be able to effectively use it.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Dependable, easy to use and cost effective Date: Oct 09 2025
Summary: I am very happy with this system on terms of ease of use, reliability and pricing. I would not even consider changing systems.
Positive: I’ve been using the Roller system for 5 years now and it has never disappointed! It is so easy to use, which makes training new users a breeze. It maintains a large volume of information for our property which is communicated almost instantly upon customer completion. All of that comes with extremely reasonable monthly pricing. would strongly recommend this product to anyone.!
Negative: Honestly I have no complaints at all about the system.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Reliable booking software Date: Oct 07 2025
Summary: Overall it is a easy to use system that is reliable and functions how you intended it to. Roller fix any issues very quickly.
Positive: It just works. Very reliable system that takes a lot of hassle of managing the day to day operations of a leisure venue.
Negative: I would love to have a variety of payment providers integrated which as my previous payment provider is a lot cheaper.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Good POS for family entertainment center Date: Jul 23 2025
Summary: This is a good POS system for the family entertainment center business. I would recommend this to others.
Positive: Very comprehensive POS software. There are many features that is unique to this POS that is very helpful. Support is adequate.
Negative: There is a bigger learning curve for this software.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Five-Star Service from Start to Finish Date: Dec 17 2024
Summary: I wanted to take a moment to commend your outstanding customer service. Megan, Marko, Jamie, Kevin, Mason and their team went above and beyond to assist us with onboarding, and their professionalism, patience, and attention to detail made all the difference. It's rare to encounter such thoughtful and helpful service, and I truly appreciate the effort that was made to ensure my experience was positive. Thank you for having such a dedicated team!
Positive: Quick response from the team and very helpful!
Process was very smooth and easy, Kevin was amazing on the day we went live, we had problems with the internet but he managed to get us live with hotspot and made sure everything was running smoothly.Negative: Nothing that I can think of, it took us 6 weeks for the transition but I guess it was due to the holidays.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
ROLLER's impact on our business Date: Nov 25 2024
Summary: I would and do recommend ROLLER to a lot of the clients I speak with. After using other POS systems ROLLER is in my opinion the leader of the pack!
Positive: I’ve been using ROLLER now for a little over 9years in the FEC business. The amount of flexibility Roller has provides when creating products, editing scheduling for check-in times and the value it has added for our guest. With this platform being so user and guest friendly it has tremendously improved our guest experience.
Negative: I don’t like that ROLLER isn’t integrated with more time and attendance platforms. I would really love to track my labor in real time but am not able to do so at this time.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
A great booking software Date: Aug 22 2024
Summary: Roller is a very advanced booking software, which is easy to use and considers the needs of businesses. It would be even better if it introduced dynamic pricing.
Positive: Roller is very easy to use and is a very competent booking software with a lot of excellent features.
Negative: The support is lacking- often we are ourselves know more than the support team.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Excellent service Date: Jul 05 2024
Summary: I have not explored everything as I am still in trial but looks good so there isn’t anything I do not like but loads I do like as mentioned below
Easy
Practical
Affordable and convenientPositive: Easy
Practical
Affordable and convenientNegative: N/A.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Excellent customer service! Date: May 10 2024
Summary: We're very happy with the platform! It's a tool that truly simplifies the workflow and enhances productivity.
Positive: While we haven't explored the POS system aspect of the platform, I must say that the Roller system is a game-changer for streamlining bookings! Its user-friendly interface and intuitive design make online bookings a breeze! Maria's customer service was exemplary! Her training on the online system was not only thorough but also delivered with patience and clarity. She made sure to address all our queries, ensuring we felt confident navigating the system.
Negative: The online platform offers a solid foundation for managing online bookings, but there's a small room for improvement. One feature that could greatly enhance user experience is the integration of answers from the document section into the order section automatically. By linking these two sections and creating products based on document responses, users could streamline the ordering process significantly. This enhancement would not only save time but also reduce the risk of errors by ensuring that relevant information seamlessly transfers between sections.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Great Product! Date: Apr 18 2024
Summary: Overall awesome experience. I worked specifically with Iain. He was great. If I had a question, he would make a quick video to show me how to solve the problem. It was very seamless. A
Positive: We had another service that we used, it didn't meet our needs.
We reached out to Roller and it has been to use. The user end, both customer and staff is extremely easy to use. Creating products, online ecommerce and scheduling has been great. Our guests compliment how easy to use it is, and how much faster our processes have become. We really liked the 'playground' to test our products at the POS and e-commerce. It made implementing and using the product more efficient and showed us where some of our flaws were. We were able to correct those prior to going live.Negative: Some of the work arounds we had to come up with to make things easier or do what we needed. We would also like to see a 'bar tab' type feature.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Roller Review: Streamlining Operations at Our Recreational Rock Climbing Centre Date: Mar 20 2024
Summary: Overall, incorporating Roller into our recreational rock climbing centre has been a game-changer. It has streamlined our operations, enhanced the customer experience, and empowered us to make data-driven decisions to drive growth. If you're looking for a comprehensive solution to manage your leisure and entertainment business efficiently, Roller comes highly recommended.
Positive: One of the most significant benefits of Roller is its robust booking management system. With customisable booking options, we can effortlessly accommodate various group sizes and time slots. This flexibility has not only improved our scheduling process but has also enhanced customer satisfaction by allowing climbers to easily find suitable slots and book in advance.
Moreover, Roller's integrated waiver system has been a game-changer for us. Instead of the hassle of paper waivers and manual filing, customers can now sign waivers online before arriving at the centre. This not only saves time but also ensures compliance with safety regulations. The ease of access to digital waivers has significantly reduced check-in times, allowing us to focus more on providing a memorable climbing experience.
In addition to its operational benefits, Roller offers robust reporting and analytics tools that provide invaluable insights into our business performance. We can track key metrics such as booking trends, revenue growth, and customer demographics, enabling us to make informed decisions to optimise our services further.Negative: It took some time and effort at first to become acquainted with the platform when implementing Roller. There was a learning curve even with the user-friendly design, especially for staff members who were not as tech-savvy.
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From time to time, we have experienced delayed loading times or system crashes on the Roller platform. Even while these problems have only sometimes occurred and have been small, they can nonetheless cause delays in our work during busy times.ROLLER Company Response -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
A robust and feature driven system for activity centres Edited: Mar 06 2024
Summary: Overall a fantastic all-in-one booking system that is perfect for parks, FECs and activity centres that have a variety of products and upsells including Food & Beverage options.
A booking system that is already excellent and whose team is constantly adding more and more improvements and upgrades.Positive: Great support team who quickly deals with questions or queries as well as fixes where required.
The onboarding process was excellent with helpful 1 on 1 advice
Feature led with constant updates that bring in both things that we wanted and things we didn't know we did.Negative: Settings can sometimes be cumbersome to set and just require repetition to learn the nooks and crannies of what makes what tick.
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Compared to other systems, the monthly fees can be on the pricey side, however, the card processing fees make up for this. On face value, it can feel hefty which may put off interested companies.ROLLER Company Response -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Great Service Date: Mar 05 2024
Summary: I love roller, it provides an effortless experience that is universal for all users, even newbies. Training employees for Roller is effortless with its convenient GUI and great mechanics. Its ease of utilization has made working fun and enjoyable.
Positive: Roller is clean and well organized, I love the look and the fact that it knows everything. Roller is molded for our trampoline park and has everything necessary for a smooth checkout process.
Negative: Sometimes it has some technical issues but never anything that causes a huge problem, a simple reset fixes the worst.
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