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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Adentro serves as a marketing platform focused on visit-based strategies, aimed at assisting physical businesses in linking their online promotions and digital initiatives to actual store visits, thus providing marketers insights into customer foot traffic and conversion rates at their locations. By connecting to a business’s branded guest WiFi, customers allow Adentro to gather visit and behavior-related data, which is then enhanced using a vast network of nearly 100 million customer profiles to create tailored audience segments; this platform also features a comprehensive dashboard that displays key performance indicators and facilitates the activation of automated marketing campaigns across various channels, including popular platforms like Facebook, Instagram, TikTok, email, and SMS. Furthermore, Adentro integrates seamlessly with sectors such as retail, food and beverage, entertainment, and hospitality, empowering brands to collect first-party data directly in-store, analyze it in conjunction with an expansive dataset, effectively target or re-engage their customers, and assess the tangible outcomes of their digital marketing investments, thereby enhancing their overall marketing efficacy. This multifaceted approach not only streamlines marketing efforts but also offers actionable insights that can significantly influence business strategies.

Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Instagram
TikTok

Integrations

Facebook
Instagram
TikTok

Pricing Details

$99 per location
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adentro

Founded

2012

Country

United States

Website

adentro.com

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Product Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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