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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Description

CoEx is an innovative, award-winning software tailored to help retailers and brands effectively manage their comprehensive 1st and 2nd party data strategies. We have integrated four essential solutions commonly used by digital marketers into a cohesive platform. With CoEx, users can oversee various data assets, including website interactions, mobile applications, CRM, and POS systems, all while standardizing data under a unified taxonomy to enhance our data marketplace. Our economical model, paired with a complete feature set, empowers clients to construct and maintain custom audience segments, all while reducing management expenses. A more efficient economic framework means that clients can allocate a greater portion of their marketing budget towards actual advertising rather than data ingestion and management costs. By achieving higher data match rates, we help clients avoid data loss that often occurs due to inadequate platform compatibility, enabling them to retain their entire audience and fully capitalize on marketing opportunities. Additionally, our platform provides access to valuable retailer and brand data, facilitating the creation of segments composed of qualified shoppers, thereby enhancing targeting effectiveness. This comprehensive approach positions CoEx as a vital tool for any organization looking to optimize its data-driven marketing efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
DV Publisher Suite
Humming
Intuizi
MSIGHTS

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
DV Publisher Suite
Humming
Intuizi
MSIGHTS

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

www.adelphic.com

Vendor Details

Company Name

Inmar

Founded

1980

Country

United States

Website

www.owneriq.com/platform-coex

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Alternatives

Alternatives

Adelphic Reviews

Adelphic

Viant