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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
Rakuten Advertising offers seamless access to high-quality video inventory via CTVision+, a unified marketplace supported by our regional specialists. We will help you connect with your target audiences to effectively narrate your brand's story. Eliminate the complexities associated with your CTV purchases and achieve the necessary scale all in one convenient location, ensuring that quality is never sacrificed. Deliver compelling brand placements to an engaged audience through the largest screen available in their homes. Utilize our knowledge in CTV and media strategy to enhance performance and surpass expectations. Tap into the latest ad format innovations to create personalized and engaging viewer experiences that boost downstream results. Attain the scale you desire while maintaining brand safety and benefit from dependable and transparent reporting, ensuring your advertising campaigns are both effective and trustworthy. Additionally, our commitment to excellence means that your advertising efforts will always be supported by cutting-edge technology and insights.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
Rakuten Advertising
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
Rakuten Advertising
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Rakuten Advertising
Founded
1996
Country
United States
Website
rakutenadvertising.com/en-uk/ctvision/
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
