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Description

AU assesses a multitude of attention signals to measure the quality of media across various channels. By incorporating cost data, it becomes possible to evaluate the overall value of all placements. This approach allows for the reduction of wasteful spending while redirecting funds towards the most effective sources of high-quality media. Although every piece of media holds some value, much of it is often mispriced. Adelaide provides media buyers with the tools to assess quality, pinpoint efficiencies, and reduce clutter by transcending basic binary verification models. For brands, we create tailored media metrics designed to align with your specific outcomes. For agencies or media buying platforms, we assist in optimizing planning, purchasing, and measurement processes to ensure the greatest value for your clients. Investing in attention metrics not only enables you to enhance the effectiveness of your current media budget but also helps eliminate unnecessary clutter, ultimately leading to smarter investments in higher-quality media at just prices. Moreover, our approach empowers stakeholders to make data-driven decisions that can significantly enhance their overall media strategy.

Description

Cakemix pinpoints the exact value of sponsorship assets so that you can build a solid case for your sponsorship, compare deals and support negotiations with data. Cakemix calculates assets from social media ads, digital ads, traditional advertising and on-site assets. Before and after the deal is signed, evaluate the proposals to determine if the brand received the value that was promised. You'll get all the information you need to create a business plan or to be better prepared for negotiations. Use the world's most advanced sponsorship valuation solution to pinpoint the exact value for sponsorship proposals. Cakemix's built-in relevance measurement based on scientific research allows you to instantly assess whether your brand aligns with the property.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$25,000
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adelaide

Country

United States

Website

adelaidemetrics.com

Vendor Details

Company Name

Elevent

Founded

2013

Country

Canada

Website

elevent.co/software/cakemix/

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Product Features

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