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Description
Adbrain equips marketers and their collaborators with the tools to comprehend and connect with their customers through tailored, cohesive messaging across various devices, channels, and platforms. This enables the delivery of relevant, personalized communication throughout the entire customer journey. As individuals consume media across an increasing number of devices, maintaining a uniform brand experience has become more challenging. Adbrain addresses this issue by integrating diverse data sources, allowing you to concentrate on the individual rather than merely their device. By employing machine learning algorithms, Adbrain contextualizes unstructured data points spanning devices, individuals, and households, thereby ensuring extensive coverage and a lucid understanding of your target audience's behavior. With its comprehensive approach to identity, Adbrain simplifies the comparison of patterns across different people, locations, and items, making it an invaluable resource for marketers striving to enhance their engagement strategies. Ultimately, this capability helps brands foster deeper connections with their customers in an ever-evolving digital landscape.
Description
By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.
API Access
Has API
API Access
Has API
Integrations
Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Integrations
Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adbrain
Founded
2012
Country
United Kingdom
Website
www.adbrain.com
Vendor Details
Company Name
Tapad
Founded
2010
Country
United States
Website
www.tapad.com
Product Features
Customer Communications Management
Batch Communications
Chat / Messaging
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content
