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Description
Adbrain equips marketers and their collaborators with the tools to comprehend and connect with their customers through tailored, cohesive messaging across various devices, channels, and platforms. This enables the delivery of relevant, personalized communication throughout the entire customer journey. As individuals consume media across an increasing number of devices, maintaining a uniform brand experience has become more challenging. Adbrain addresses this issue by integrating diverse data sources, allowing you to concentrate on the individual rather than merely their device. By employing machine learning algorithms, Adbrain contextualizes unstructured data points spanning devices, individuals, and households, thereby ensuring extensive coverage and a lucid understanding of your target audience's behavior. With its comprehensive approach to identity, Adbrain simplifies the comparison of patterns across different people, locations, and items, making it an invaluable resource for marketers striving to enhance their engagement strategies. Ultimately, this capability helps brands foster deeper connections with their customers in an ever-evolving digital landscape.
Description
Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adbrain
Founded
2012
Country
United Kingdom
Website
www.adbrain.com
Vendor Details
Company Name
Ogury
Founded
2014
Country
United Kingdom
Website
ogury.com
Product Features
Customer Communications Management
Batch Communications
Chat / Messaging
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content
