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Description
Adbrain equips marketers and their collaborators with the tools to comprehend and connect with their customers through tailored, cohesive messaging across various devices, channels, and platforms. This enables the delivery of relevant, personalized communication throughout the entire customer journey. As individuals consume media across an increasing number of devices, maintaining a uniform brand experience has become more challenging. Adbrain addresses this issue by integrating diverse data sources, allowing you to concentrate on the individual rather than merely their device. By employing machine learning algorithms, Adbrain contextualizes unstructured data points spanning devices, individuals, and households, thereby ensuring extensive coverage and a lucid understanding of your target audience's behavior. With its comprehensive approach to identity, Adbrain simplifies the comparison of patterns across different people, locations, and items, making it an invaluable resource for marketers striving to enhance their engagement strategies. Ultimately, this capability helps brands foster deeper connections with their customers in an ever-evolving digital landscape.
Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
API Access
Has API
API Access
Has API
Integrations
TrueTargeting
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adbrain
Founded
2012
Country
United Kingdom
Website
www.adbrain.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Product Features
Customer Communications Management
Batch Communications
Chat / Messaging
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content
